Germany
ORIGIN
4
MODELS
0.01
H₂ PPM (CLAIMED)
1y
WARRANTY
S$60
FROM
NOT an ionizer · jug filter
Brita is the world's most-used household water-filter brand. A Marella jug at NTUC or Cold Storage costs around S$60. It removes chlorine taste, some heavy metals, and softens water — but does NOT produce alkaline ionized water. Output pH ~7.4. The cheapest possible filtered-water option in SG.
World's most-used jug filter brand · S$60 entry · NOT an alkaline ionizer.
What they sell
- Marella jugStyle XLMyPure on-tapYOUR water filter station
Where they beat the field
- Cheapest filtered-water entry at S$60
- Available at every SG supermarket
- Replacement filters cheap (~S$12 each)
- No installation
Where they don't compete
- NOT an alkaline ionizer
- Filtered tap water at room-temp pH
- 6 filter changes per year
Source: manufacturer's public site · cited at the bottom of this page.
See all 36 brands' battle cards →What the brand gets right · what it doesn't
Pros
- Cheapest entry into filtered water (~S$60 for jug)
- Available at every supermarket in SG
- Replacement filters are cheap (~S$12 each)
- No installation · just pour and filter
- On-tap variants also exist (MyPure)
Cons
- NOT an alkaline ionizer
- Output is filtered tap water at room-temp pH
- Filters must be changed every 4-6 weeks (6 per year)
- Slow filtering (gravity feed)
- Plastic jug · environmental considerations
Manufacturer-claimed specs
Source-of-truth note: Specs sourced from www.brita.sg. Manufacturer-claimed; independent lab verification pending Q3 2026.
- Type
- Jug + on-tap filter (NOT a true ionizer)
- pH at highest setting
- ~7.4
- ORP
- ~-20 mV
- Dissolved H₂
- ~0.01 ppm
- Flow rate
- ~1.0 L/min
- Warranty
- 1 years
Available models
Marella jug · Style XL · MyPure on-tap · YOUR water filter station
Who this brand is for
- Renters / budget-conscious households
- Trial buyers (try filtering before committing to an ionizer)
- Travel / temporary accommodation
Who should look elsewhere
- You want alkaline ionized water
- You want hot/cold output
- Family-of-4 — the jug throughput won't keep up
5-year cost
- Unit
- ~S$ 60
- Installation
- ~S$ 150
- Filters (30× ~S$12)
- S$ 360
- 5-year total
- ~S$ 570 · ≈ S$ 0.31 / day
How to buy
- Company
- Brita
- Website
- www.brita.sg
Footnotes
- Data source: www.brita.sg (verified May 2026)
- Conflict declared: Operated by Prime Water Singapore — competitor brand.
- No affiliate link.