Korea
ORIGIN
4
MODELS
0.02
H₂ PPM (CLAIMED)
5y
WARRANTY
S$49/mo
RENTAL
NOT an ionizer · rental purifier
SK Magic (subsidiary of SK Group) is the third major Korean rental water purifier brand in SG. Same category note as Coway / Cuckoo — this is filtered RO/UF, not alkaline ionization. Smaller SG footprint than Coway and Cuckoo but established service network.
SK Group subsidiary · third major Korean rental brand · RO filtration · NOT an alkaline ionizer.
What they sell
- All Clean DirectWPU-A300WPU-A301FICE Refrigerator
- Rental from S$49/month
Where they beat the field
- SK Group corporate parent
- Direct retail available
- 5-year warranty
Where they don't compete
- NOT an alkaline ionizer
- Smaller SG service network than Coway / Cuckoo
Source: manufacturer's public site · cited at the bottom of this page.
See all 36 brands' battle cards →What the brand gets right · what it doesn't
Pros
- SK Group subsidiary · stable corporate parent
- Rental model with included service
- 5-year warranty in rental
- Direct retail available
Cons
- NOT an alkaline ionizer
- Smaller SG service network than Coway / Cuckoo
- Same rental-lock-in pattern
- Negligible hydrogen output
Manufacturer-claimed specs
Source-of-truth note: Specs sourced from www.skmagic.com.sg. Manufacturer-claimed; independent lab verification pending Q3 2026.
- Type
- Rental water purifier (NOT a true ionizer)
- pH at highest setting
- ~7.5
- ORP
- ~-40 mV
- Dissolved H₂
- ~0.02 ppm
- Flow rate
- ~2.0 L/min
- Warranty
- 5 years
Available models
All Clean Direct · WPU-A300 · WPU-A301F · ICE Refrigerator
Who this brand is for
- Buyers wanting filtered purifier rental
- Households looking at the Coway / Cuckoo category but want a third option
Who should look elsewhere
- You want a true alkaline ionizer with multi-plate electrolysis
5-year cost
- Monthly rental
- ~S$ 49/mo
- 60-month total
- S$ 2,940
- 5-year total
- ~S$ 2,940 · ≈ S$ 1.61 / day · includes service
How to buy
- Company
- SK Magic Singapore
- Showroom
- SG service centres
- Phone
- +65 6206 1188
- Website
- www.skmagic.com.sg
Footnotes
- Data source: www.skmagic.com.sg (verified May 2026)
- Conflict declared: Operated by Prime Water Singapore — competitor brand.
- No affiliate link.