Full side-by-side

Doulton Ceramic Filter Mfr claim · Nontoxic Wellness Store Mfr claim
SpecDoulton Ceramic FilterNontoxic Wellness StoreWinner
OriginUKSingapore retailer
DistributionRetail · specialty water shopsMulti-brand retail (1,000+ wellness items)
CategoryCeramic under-sink filter (NOT a true ionizer)Wellness products retailer
Plates00Tie
pH (max alkaline)7.48.2Nontoxic Wellness Store
ORP-40 mV-50 mVNontoxic Wellness Store
Dissolved H₂0.01 ppm0.03 ppmNontoxic Wellness Store
Flow rate1.8 L/min2.0 L/minNontoxic Wellness Store
Warranty1 yr1 yrTie
Filter cost (each)S$ 95S$ 120Doulton Ceramic Filter
Sticker priceS$ 320S$ 800Doulton Ceramic Filter
5-year totalS$ 1,270S$ 2,000Doulton Ceramic Filter
Our rating
How we sourced these numbers: All specs are taken directly from each manufacturer's published product page (links at the bottom). We have NOT independently lab-tested these brands — only Prime Water (our own sister brand) is verifiable through primewater.com.sg. Independent lab testing is rolling out through 2026.

Verdict

Cost over 5 years: Doulton Ceramic Filter saves S$ 730 over 5 years.

Lab performance: Doulton Ceramic Filter produces 0.01 ppm dissolved H₂; Nontoxic Wellness Store produces 0.03 ppm. The Nontoxic Wellness Store leads on hydrogen output.

Warranty: Doulton Ceramic Filter carries a 1-year warranty; Nontoxic Wellness Store carries 1. Same warranty length.

Where to buy + showroom info

Doulton Ceramic Filter

Retail · specialty water shops

Lineup: HIP3 · HCS · HCP · countertop and under-sink ceramic systems

Visit Doulton →

Nontoxic Wellness Store

Multi-brand retail (1,000+ wellness items)

Showroom: 101 Lorong 23 Geylang #02-01 Prosper House, Singapore 388399

Phone: +65 9658 0222 · +65 9455 8291

Lineup: 1,000+ wellness products · multiple water-filter brands carried

Visit Nontoxic Wellness →

No affiliate links · Waterionizer.sg earns zero from either purchase.