No "5 quick questions and we'll pick anything that pays us" energy. We ask 12 deep questions — household, kitchen, budget, hot/cold needs, plate preference, location, marketing tolerance, time horizon — then score every one of the 36 brands against your answers and surface a top match with a transparent match-score. Skip any question that doesn't apply.
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Use case
What will the water be used for?
Drinking-only is the most common. Cooking + baby formula need higher purity. Health-regimen users care most about H₂.
Household
How many people will drink from it daily?
A 3-plate entry unit handles 1 person. A family of 5 needs 9+ plates and ≥3 L/min flow.
Hot + cold
Do you need hot water, cold water, or just alkaline?
If you want hot+cold+ambient buttons, you're in the dispenser category (Wells, Coway, etc.) not pure-ionizer category.
Plate count
How important is plate count to you?
Plate count drives H₂ output. More plates = stronger ionization. 7-9 is the sweet spot for most homes.
Budget
What's the maximum you'd pay for the unit?
Filter costs are similar across brands (~S$160–220/cartridge). The variation is mostly upfront + warranty.
Top priority
If you had to pick ONE thing that matters most…
Different priorities lead to different brand picks. Pick what resonates most.
Setup format
Where will it physically sit in your kitchen?
HDB kitchens often have limited counter space. Pick what fits.
Warranty
How important is a long warranty?
5-year warranty has become standard at the premium tier. Most entry units offer 1-2 years.
Distribution
How would you prefer to buy?
Some buyers actively avoid MLM. Others prefer rental for bundled service. Be honest.
Showroom access
Where in Singapore are you / where can you visit?
Some brands only have showrooms in specific areas. Online-only brands eliminate this constraint.
Marketing tolerance
How do you feel about health-benefit marketing?
Some brands market hard on anti-aging / antioxidant / disease-prevention claims. Others stick to specs only.
How the scoring works: Each of the 36 brands is scored 0–10 against every option you can pick. Your top match is the brand with the highest total. The match% is your top brand's score as a fraction of the maximum possible. Prime Water (our brand) doesn't get a bonus — it wins where it genuinely fits and loses where competitors fit better.
